Introducing FEED Diaper Bags: Because Everyone Should Experience theJoy of Motherhood. ~ I Heart Heels

Ok, so no lie, I'm pretty much obsessed times 1,000 with these FEED baby bags. I mean, right?! Pretty adore-able! Apparently FEED has wanted to launch a diaper bag for ages, and they've teamed up with mom blogger and designer Joy Cho on this playful, printed style (what a great project for a blogger to get involved in, no?). There's also a classic burlap version created by the FEED team. Guess which one I'm squealing over?? Yup. The colors are perfect for spring/summer! The FEED + Oh Joy! diaper bag shall be added to my diaper bag collection very soon. (Hey, I rotate.)

"Not only will [your purchase] help ensure the baby will grow and thrive physically and mentally, it will give mothers everywhere the opportunity to truly experience the joy of motherhood." - Lauren Bush Lauren, Founder and CEO of FEED

And besides the superficial part of it being soooo, so stinking cute (there's kinda a baby pun there...get it?), for $150, each FEED or FEED + Oh Joy! Diaper Bag provides 1 mother + 1 child with essential micronutrients for an entire year. That's pretty cool, yes? I love the way you can be super practical, super chic and super helpful when you purchase from FEED. It's a three-fold deal, and it's simply lovely. Don't you think more brands should use this model? And what a great way to celebrate the "joy" of motherhood this Mother's Day. Wink.

P.S. You can buy one now at feedprojects.com or exclusively in-store at giggle/giggle.com tomorrow.